#223 Jansen Asbill - SABO Broadheads
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Jansen Asbill - is the innovative founder, inventor behind SABO Broadheads, a cutting‑edge archery equipment company. Raised on an almond ranch in Northern California, he had an early passion for nature. After relocating to the Midwest in his late teens, Jansen spent over two decades building a family and a successful business, all while nurturing his love for the outdoors. Since 2016, he’s made Colorado his home. From a young age, Jansen crafted bows—making his first longbow at seven and diving into archery at eight—and eventually pursued a professional archery career in his mid‑30s. He also worked behind the scenes in the hunting television industry as a camera operator and field producer, all while working in construction. Driven by his archery and hunting experiences, Jansen invented and patented SaBO’s unique target points and broadheads, combining carbon fiber, aircraft aluminum, and tool steel to deliver precision, durability, and performance. His mission is to develop next‑generation gear that enhances the hunting experience for fellow archers. Beyond business and archery, Jansen is a dedicated conservationist with deep roots in agriculture. His upbringing on a working ranch instilled respect for land stewardship and sustainable outdoor practices. Now, he continues to champion conservation through product innovation and community engagement. In personal life, Jansen cherishes being a father and grandfather. He’s passionate about growth, legacy, finishing what he starts, and surrounding himself with like‑minded individuals driven by integrity and purpose. Tune in as Jansen Asbill joins Bobby Marshall in studio to discuss archery, broadheads, SABO, training, bow hunting, social media, engineering, Colorado, outdoor life, Sasquatch, Big Foot and much more. Please subscribe or like us on social media platforms for updates on shows, events, and episode drops.
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Welcome to the world of archery and hunting, where passion meets the wild terrains of the backcountry. In this episode of The Mountain Side Podcast, we delve into the captivating journey of Jansen Asbill, the founder and innovative mind behind Sabo Broadheads, a revolutionary development in the world of archery equipment. His story is more than just about creating a product; it's an exploration of friendship, dedication, the challenges of developing groundbreaking technology, and the pure love for the outdoors. ## The Start of an Adventure The podcast begins with a warm welcome to Jansen, whom Bobby Marshall describes as an incredible individual and a dear friend. Their conversation unfolds in the studio placed right in the heart of Evergreen, setting a cozy yet adventurous ambiance for this episode. They share a laugh over past hangouts and express mutual appreciation for each other's friendship, showing listeners that the bond they share is rooted deeply in their shared experiences and interests.
The Road to Innovation Jansen takes us through his journey towards creating Sabo Broadheads. As someone deeply ingrained in the archery community, Jansen observed a significant gap in the effectiveness and reliability of mechanical broadheads during hunting. Driven by his passion and the desire to enhance hunting experiences, he dedicated twelve years to developing a broadhead that would minimize failure points and maximize efficiency.
The Sabo Broadhead: A Revolutionary Step Forward Jansen explains the science behind Sabo Broadheads with enthusiasm, detailing how this unique design maximizes kinetic energy upon impact, ensuring a lethal and efficient result. Unlike conventional broadheads, Sabo Broadheads are engineered to remain in flight like a regular field tip, only deploying upon impact to create large exit wounds—crucial for a successful and humane hunt. This innovative use of a carbon fiber rod and slide collar deployment strikes a perfect balance between precision and power, marking a significant advancement in hunting technology.
Beyond Technology: The Spirit of Hunting. The conversation also touches upon the philosophical aspects of hunting—what it teaches about life, patience, and the raw beauty of nature. Jansen and Bobby delve into personal experiences of being in the wild, the lessons learned from both success and failure, and the innate sense of responsibility that comes with every shot taken. These exchanges serve as a reminder that hunting is not just about the act itself but the journey and the stories created along the way.
Encountering the Unexplained In a lighter detour, Jansen shares a mesmerizing story of an encounter with a mysterious entity in the Colorado wilderness, possibly a Sasquatch, sparking a conversation about the countless legends that inhabit the fringes of our known world. It's tales like these that enrich the narrative of hunting, blending the thrill of the outdoors with the allure of the unknown.
This episode of The Mountain Side Podcast, rich with personal anecdotes and technical insights, is more than a deep dive into the world of Sabo Broadheads. It's an exploration of the human spirit, innovation, and the unyielding love for the wilderness. Whether you’re an avid hunter, an archery enthusiast, or someone who cherishes the beauty of the natural world, Jansen Asbill’s story is sure to inspire you to see archery not just as a sport, but as a bridge to experiencing nature’s raw and untouched splendor.
Thank you for tuning in to this engaging and insightful episode. For more information, make sure to check out Sabo Broadheads and join us again as we explore more intriguing stories from the world of the outdoors.